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How A Hospitality Public Relations Specialist Preps for the Holiday Season

Here are a few ways to help prepare for the holiday season as public relations specialists within the hospitality industry.


SXSW is almost upon us, and spoiler alert: it’s projected to be the largest one in South By history! With that in mind, we’re here to help guide you through the week – whether you’re looking to be a part of the madness, or avoid it altogether, we’ve got the tips and tricks to help you make the most of your March in Austin.

A guide on breaking through the never-ending digital chatter. Travel Influencers—we have a roundup you’ll want to bookmark.

A powerful public relations and marketing campaign can help your hotel break through the noise. Here’s how.

Tackle 2023 with social media tips that will keep your social media platforms thriving. Resplendent Agency has put together a roundup of social media insights we’ve learned in the past year to act as a social media guide for 2023. Without further ado, here are the 5 Social Media Tips For 2023.

Resplendent has put together our favorite places to eat and drink this holiday season. Austin is full of Christmas themed activations to attend around the holidays, and this guide is the perfect tour to use while celebrating the most jolly season of the year.

In our ever-changing digital landscape, the customer experience can extend through restaurant walls and thrive online, specifically through video content such as reels or TikTok’s. Resplendent Agency has put together a round-up of 5 restaurant trends we’re loving and invite you to take a look. We will be discussing behind-the-scenes content, ASMR, lighting, personalization, and the use of voice overs.

In a city like Austin, there’s always a new restaurant to be tried, a new bar to be tried — each one fighting for the title of being your favorite and hoping for a shot on your IG story. Much like every year in this foodie city, it was a big one for openings in ATX! We’ve listed a few of our favorites that opened in 2022.

While marketing on Instagram is ever-evolving, data shows that the latest of the trends that you have to jump on to effectively boost engagement and impressions is short-form video content – or in Instagram’s case, Reels. Here are our favorite ways to utilize Reels when managing an Instagram account for a small business.

A guide to Northwest Arkansas with the best dining, lodging, and activity options in the Fayetteville, Bentonville, Rogers, and Springdale region.

Resplendent put together a guide for a weekend in Austin! These are the best places to eat, drink, and stay for your trip down south.

Critical Mass Summit, returns with a goal of building an inclusive culture including more inclusive trails, cycling and active transportation conversations.

Resplendent celebrates ten years of business with a brand refresh!

Case Studies

Check out our work and its impact.