Blog - Resplendent

We’re Hiring: Social Media Intern (Fall)

We’re on the hunt for a Social Media Intern in Austin, Texas.

PR Isn’t Dead. It’s Actually Having a Moment.

AI isn’t replacing PR. It’s making earned media more valuable than ever. Learn why strategic media placements help brands stand out in ChatGPT, Gemini, Claude, and beyond.

What Food and Beverage Brands Get Wrong About Their Social Media

Posting consistently isn’t enough. Discover the biggest social media mistakes food and beverage brands make and learn how to build a strategy that drives engagement, customers, and real business growth.

Grand Openings Are a One-Time Window. Here’s How Not to Waste Yours.

A grand opening is your biggest PR opportunity, but only if you plan for it. Learn how to build a strategic grand opening campaign that drives media coverage, influencers, and long-term buzz.

You Have a Great Product. You Just Don’t Know How to Talk About It Yet.

Great products don’t sell themselves, great stories do. Learn how strong brand messaging transforms your PR, marketing, social media, and customer connection.

Reels vs. TikTok vs. Both: A Practical Guide for Hospitality Brands

Should your restaurant or hospitality brand focus on Instagram Reels, TikTok, or both? Learn how each platform drives different results and how to build a social strategy that actually works.

Public Relations

What to Actually Look for When Hiring a PR Agency

Choosing a PR agency is about more than size. Learn what to look for in a boutique PR partner, why senior-level attention matters, and how industry expertise drives better results.

We’re Hiring: Social Media Intern (Fall)

We’re on the hunt for a Social Media Intern in Austin, Texas.

Trends

2025 Travel Trends: How Brands Can Tap Into the Next Wave of Tourism

From CPGs to restaurants, bars and hotels—here’s how to align your brand with this year’s biggest travel shifts.

Social Media

Are Hashtags Dead? How to Boost Your Reach with SEO in Social Media Captions

Are hashtags still relevant for content discovery? Explore how SEO in social media captions can boost your reach and engagement in today’s social media landscape.

Events

How To: Do SXSW Like an Austin Local

SXSW 2025 is coming in hot, and whether you’re a first-timer or a seasoned attendee, there’s always something new to discover. From industry panels to secret shows and the best tacos in town, here’s your guide to navigating Austin’s biggest event like a pro.

How Experiential Marketing is Revolutionizing Digital Marketing in 2025

When looking at the emerging digital marketing trends of 2025, experiential marketing is taking the digital landscape by storm. From pop-up events to customer-generated content, here’s how you can tap into the trend to connect with customers on a deeper level.