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In our ever-changing digital landscape, the customer experience can extend through restaurant walls and thrive online, specifically through video content such as reels or TikTok’s. Resplendent Agency has put together a round-up of 5 restaurant trends we’re loving and invite you to take a look. We will be discussing behind-the-scenes content, ASMR, lighting, personalization, and the use of voice overs.
In a city like Austin, there’s always a new restaurant to be tried, a new bar to be tried — each one fighting for the title of being your favorite and hoping for a shot on your IG story. Much like every year in this foodie city, it was a big one for openings in ATX! We’ve listed a few of our favorites that opened in 2022.
While marketing on Instagram is ever-evolving, data shows that the latest of the trends that you have to jump on to effectively boost engagement and impressions is short-form video content – or in Instagram’s case, Reels. Here are our favorite ways to utilize Reels when managing an Instagram account for a small business.