Whiskey Cake

Case Studies Details

Whiskey Cake: A Culinary Gem

Whiskey Cake is a celebration of exceptional cuisine. Their ever-changing menu features locally sourced, farm-fresh ingredients, ensuring each dish tells a story of quality and authenticity. Craft cocktails and an impressive whiskey collection round out the experience. With its inviting ambiance, Whiskey Cake represents true Texas hospitality.

Process

The Challenge

Whiskey Cake, while famous and loved in North Texas had yet to move to Central Texas and this was their first foray into Austin. They needed help with a Grand Opening event and overall messaging into an unfamiliar and new market.

The Solution

A seasoned account team and experts in openings were able to guide Whiskey Cake to one of their most successful openings with the highest sales to date in just three months.

  • Local Media Relations & Experiences
  • Community Relations & Partnerships
  • Event Activations
The Results
11 in 90 days
Media Hits
21
Influencer Visits
9.5K
Est. Influnencer Posts Likes
38
Influencer Posts
In Numbers
Our experience with Resplendent Agency was a game-changer for our Whiskey Cake opening in Round Rock! This was our 10th location in a brand-new market, and they helped us drive buzz and anticipation within the community. We achieved the highest sales figures of any previous opening, and it continues to be our highest-performing location. The agency's strategies, communication, flexibility, and commitment to our project undoubtedly played a pivotal role in our success. Highly recommend a partnership with them!
Rachel Annunziato, Senior Brand Manager at Whiskey Cake
In The Press
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