Tackle 2023 with social media tips that will keep your social media platforms thriving. Resplendent Agency has put together a roundup of social media insights we’ve learned in the past year to act as a social media guide for 2023. Without further ado, here are the 5 Social Media Tips For 2023.
02-24-2023
Tackle 2023 with social media tips that will keep your social platforms thriving. We have put together a roundup of insights we’ve learned in 2022 to act as your social media guide for this year. Without further ado, here are the 5 Social Media Tips For 2023.
Influencer marketing is a form of marketing through social media involving honest reviews and product mentions from influencers with a dedicated and engaged community. Partnering with influencers assists in establishing brand awareness and credibility through an authentic connection between the brand/product and the influencer. If you’re looking to grow your brand’s pages with an engaged following, you’ll want to create an influencer strategy within your social media campaigns.
We recommend determining which platform you want to partner on, identifying your target audience, and then researching influencers that align with your brand’s message. Get a head start with an extensive list of influencers ranging in follower amount, interests, and location. This in-depth list will cut out time later down the line when you’re looking for the perfect influencer in a pinch.
Bring your following in on the journey with behind-the-scenes content. This type of content will range depending on your business and can be entirely personalized. Ways to make this happen: If you are doing social media for a restaurant, bring the camera into the kitchen and interview the chef/kitchen staff, showcase the process of a favorite dish, or give your following a tour of the front of house – there are many ways to go about this, but those are a few to get you started!
Behind-the-scenes content is a guaranteed way to bring your following in on the journey and connect them with your brand on a deeper level.
Tackle 2023 with a P-L-A-N. Begin with a strong campaign strategy filled with a breakdown of brand goals, guidelines and objectives. Quarterly campaigns are a great way to make sure you are in line with the campaign goals and will offer insights on where your campaign is doing well and where improvement can be made.
Video content is everything these days! As your company enters into 2023, it is imperative that your social media strategy includes the use of reels on Facebook and Instagram, and/or TikTok. The Instagram and Facebook algorithms favor video content, so this is a guaranteed way for your page to grow natural engagement and reach. If you’re ever in need of inspiration – spend 10 minutes in the reels section on Instagram and there are many templates available to follow if you are just getting started.
Capitalize on free tools! There are many online tools available that assist with many aspects of social media. Here are a couple of our faves.
Canva: A great place to make graphics and find templates across all platforms. Pro tip! You can create video content here as well.
Buffer: A social media marketing tool that will allow you to draft and schedule content.
Pexels: A helpful space to find a variety of high-quality stock images.
CapCut: A free video editor that will save to your device without a watermark.
