Lakeway Resort & Spa

Lakeway Resort and Spa in Austin, Texas, is a tranquil oasis that combines the best of Hill Country charm and upscale luxury. Situated on the shores of Lake Travis, this picturesque resort offers breathtaking views, world-class amenities, and a serene escape from the bustling city. Guests can unwind in spacious and elegantly appointed rooms, enjoy rejuvenating spa treatments, and savor delicious cuisine at on-site restaurants. With access to a marina, three swimming pools, and championship golf courses, Lakeway Resort and Spa provides a perfect retreat for relaxation, recreation, and indulgence in the heart of the Texas Hill Country.


The Challenge

Lakeway Resort & Spa had come to us after having inactive social media for a few months to breathe new life and strategy back into Facebook, Instagram and LinkedIn. They needed fresh content and a fresh take to increase brand awareness and bookings

The Solution

We identified the content pillars as accommodations, amenities, weddings/events, and location. Each month, we incorporated such pillars into our content to reestablish Lakeway Resort and Spa as the go-to luxury destination on Lake Travis through informative captions and visually engaging imagery. Throughout the campaign, we had monthly content shoots to then create a visually interesting and cohesive social media feed via high-quality imagery and engaging short-form video content. In addition to the content pillars, we also focused on the Lakeway community culture to showcase its inviting, warm atmosphere.

The Results
Published Unique Content
Total Engagements
Total Impressions
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As someone who has worked with various agencies in the past for a variety of digital scopes, I can confidently say that Resplendent was an excellent partner in our social media efforts. Communication was always on point, they listened to our needs, evaluated strategic approaches to branding/marketing issues and always partnered with us in a team-effort fashion. Quality of work was fantastic and the team is great and fun to work with. Highly recommend
Kim Howard, Director of Marketing & Digital Strategy
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