Lakeway Resort and Spa in Austin, Texas, is a tranquil oasis that combines the best of Hill Country charm and upscale luxury. Situated on the shores of Lake Travis, this picturesque resort offers breathtaking views, world-class amenities, and a serene escape from the bustling city. Guests can unwind in spacious and elegantly appointed rooms, enjoy rejuvenating spa treatments, and savor delicious cuisine at on-site restaurants. With access to a marina, three swimming pools, and championship golf courses, Lakeway Resort and Spa provides a perfect retreat for relaxation, recreation, and indulgence in the heart of the Texas Hill Country.
Lakeway Resort & Spa had come to us after having inactive social media for a few months to breathe new life and strategy back into Facebook, Instagram and LinkedIn. They needed fresh content and a fresh take to increase brand awareness and bookings
We identified the content pillars as accommodations, amenities, weddings/events, and location. Each month, we incorporated such pillars into our content to reestablish Lakeway Resort and Spa as the go-to luxury destination on Lake Travis through informative captions and visually engaging imagery. Throughout the campaign, we had monthly content shoots to then create a visually interesting and cohesive social media feed via high-quality imagery and engaging short-form video content. In addition to the content pillars, we also focused on the Lakeway community culture to showcase its inviting, warm atmosphere.