Taylor Swift, PR Princess

Taylor Swift’s PR Playbook: Masterful Moves from a Marketing Genius

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3 Mocktail Recipes We’re Sipping on in Damp January

These mocktail recipes are all the buzz (without the buzz)

How A Hospitality Public Relations Specialist Preps for the Holiday Season

Here are a few ways to help prepare for the holiday season as public relations specialists within the hospitality industry.

How to Utilize Canva for Marketing

A guide to mastering Canva design tools for social media marketing and beyond. Learn tips and tricks for effective marketing strategies.

How to Personalize a CPG Brand

Explore the critical role of personalization in today’s consumer packaged goods (CPG) industry. Discover expert insights, real-world examples, and proven strategies to create lasting brand connections.

5 Reasons Why You Should Be Boosting Your Social Posts

Boosting posts on social media has many benefits from increased awareness to maximizing your reach. We’re breaking down five reasons you should be utilizing boosted posts across social media.

How To: Create The Best Fall-Inspired Content

Get creative with your content this fall season! From aesthetically pleasing Reels to trendy TikToks, utilize these tools to make the most of this season’s trends.

How Public Relations Is More Than Just Press Hits

Public relations is more than simply getting your client in the news – it requires fostering authentic and long-term relationships with industry peers.

Navigating the Media Landscape

We’ve stopped asking “when will robots replace us?” and started asking “how can I use the robots to my advantage?” In the world of public relations, here’s how we’re using AI tools to make us more efficient and productive at work.

Meta Business Manager

Meta Business Manager can simplify and enhance social media account management, making it an invaluable tool for businesses and agencies looking to succeed in the digital landscape.

Unleashing the Power of AI in Social Media

From content creation and curation to audience engagement and analytics, AI offers a plethora of resources and best practices that can drive growth and success in the digital realm.

The Difference Between Influencers and Content Creators

In the ever-evolving realm of social media and digital content, two terms have risen to prominence: influencers and content creators. We’ll unpack the differences between the two, along with the necessities of their roles in this digital landscape.