Case Study: Critical Mass Summit, A Two-Day Event Designed to Empower & Connect Women

A look behind Resplendent’s work with Critical Mass Summit, an event that strives to include the marginalized community on the trails.


This summer we were lucky enough to work with the fine team behind the inaugural Critical Mass Summit, providing PR, Marketing and Social Media for the event.

Critical Mass Summit is a two-day hybrid event designed to empower and connect women and other underrepresented genders with the trails, cycling and active transportation community.

Campaign Overview

Resplendent was tasked with shaping the identity and gaining awareness of the inaugural Critical Mass Summit throughout Arkansas through a four-month PR, Marketing and Social Media campaign. 


Employing traditional PR tactics, strategic community relations and engaging social media content, Resplendent announced the Critical Mass Summit as well as its speakers, activities and schedule and generated ticket sales for the two-day event.


As a result of our campaign, 143 attendees from Arkansas and beyond attended the event. The summit was featured on 13 digital, broadcast, and radio outlets and shared by numerous community organizations through newsletters and social media posts, resulting in the highest coverage achieved for a BikeNWA campaign or event. The team received an overwhelming response from attendees, sponsors, and community members and plans for the second summit is underway.

Notable Press Hits: Arkansas Money & Politics, Arkansas Times, Good Day NWA, KUAF, NWA Business Journal, People for Bikes 

Key Campaign Takeaways:




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