Resplendent is a public relations and social media agency based in Austin, TX, working with hospitality, food and beverage, CPG, and lifestyle brands. We strive to create impactful campaigns that generate media buzz, enhance brand reputation, and drive business growth for our clients.
We’re hiring a Public Relations Senior Account Executive with a strong background in food and beverage PR to lead the day-to-day execution of client accounts within strategies set by an Account Supervisor or Account Director. This role is intended for someone with deep media relationships, a strong understanding of the hospitality landscape, and the ability to craft compelling brand narratives while providing thoughtful guidance to both clients and junior team members.
Role Overview
The Senior Account Executive is a senior individual contributor responsible for leading the day-to-day execution of PR account work across assigned clients. This person translates strategy set with the Account Supervisor or Account Director into strong execution, polished client communication, thoughtful media outreach, and clear next steps.
The SAE is trusted to independently manage client communication, keep account work moving, delegate to junior team members, and uphold a high standard of quality across deliverables. This role requires strong food, beverage, hospitality, and lifestyle media instincts, excellent writing skills, and the ability to proactively flag risks, opportunities, and recommendations to senior leadership.
This is not a department leadership role. It is a senior account execution role for someone who can own the work, communicate clearly, and drive results without day-to-day micromanagement.
What You’ll Do
Client Management
Serve as the primary point of contact for assigned clients, building strong relationships and understanding their unique goals, target audience, and brand identity.
Trusted to independently lead client calls and meetings, providing clear updates, recommendations, and next steps without day-to-day micromanagement.
Develop and implement comprehensive PR strategies and campaigns in collaboration with the Account Supervisor or Account Director, ensuring alignment with client objectives and strong executional performance.
Conduct regular client meetings and communications, providing confident updates, executional recommendations, and clear next steps without micromanagement.
Monitor industry trends, competitor activities, and market insights to surface executional opportunities and flag strategic considerations for senior leadership.
Delegate tasks to junior team members, ensuring deadlines, quality, and client expectations are met, while keeping senior leadership informed of progress and needs.
Lead day-to-day account execution, escalating key strategic decisions, performance challenges, and growth opportunities to the Account Supervisor or Account Director as needed.
Media Relations
Cultivate and maintain relationships with key journalists, food writers, bloggers, influencers, and industry experts within the food and beverage sector at a local and national level. You come with a Rolodex of national contacts and have a deep understanding of story angles.
Craft and pitch compelling story angles, press releases, media alerts, and exclusive opportunities, serving as final draft authority on pitches and press materials prior to supervisor review.
Connect media relations activity and coverage results back to client goals, helping clients understand what happened, why it matters, and what the team recommends next.
Leverage deep knowledge of local and national media contacts to drive thoughtful, targeted outreach aligned with strategic priorities.
Coordinate media interviews, product launches, media tastings, and industry events to support campaign goals and maximize visibility.
Monitor media coverage and provide regular reports to clients, tracking results, follow-ups, and coverage impact, highlighting key messages, sentiment analysis, and competitive positioning.
Content Development
Develop engaging and persuasive written materials, including press releases, media kits, fact sheets, brand narratives, and key messages, aligned with established strategy.
Collaborate with clients and internal teams to translate strategic direction into compelling execution that showcases brand stories, product launches, and industry thought leadership.
Ensure consistency in brand messaging across various platforms, including social media, websites, newsletters, and promotional materials.
Contribute executional insight to the development of creative and innovative PR initiatives, such as influencer partnerships, community engagement, and brand partnerships.
Team Leadership and Collaboration
Provide mentorship, guidance, and support to junior team members, fostering their professional growth and development.
Collaborate with internal teams, including the social media department, to ensure seamless execution of integrated PR campaigns.
Participate in brainstorming sessions, contributing innovative ideas and strategic insights to enhance client campaigns.
Requirements
Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
Minimum of 5 years of agency experience in public relations within the food and beverage industry or related sectors.
Strong understanding of the food and beverage industry, including industry trends, key influencers, and media landscape.
Proven track record of planning and executing successful PR campaigns that generated media coverage and brand awareness.
Excellent written and verbal communication skills, with the ability to craft compelling narratives and pitch stories effectively.
Extensive network and proven track record of national media contacts within the food and beverage industry, including journalists, bloggers, and influencers.
Proven ability to manage multiple client accounts, deadlines, deliverables, and stakeholders at once while maintaining strong communication and attention to detail.
Strong editorial judgment and ability to produce client-ready written materials with minimal revisions.
Experience working in a fast-paced agency environment with changing priorities, client feedback, and tight timelines.
Location
This role requires candidates to be based in Austin at the time of application. While Resplendent operates on a hybrid model, this position requires regular in-person client interaction, media networking, events, tastings, and local market engagement.
Team Culture
Autonomy with results: We respect everyone’s time, own our work, and are solution-driven
Stop. Collaborate and Listen: We are dependable and work toward a common goal with integrity
Adaptable and Nimble: We embrace change and practice flexibility with an open mind
Have Perspective: We take the work seriously, but we aren’t curing cancer
Perks and Benefits
Hybrid Office style
Medical, Vision, Dental and Life Insurance
Supplemental Insurance: short and long-term disability, etc.
Generous PTO policy with additional mental health days, community service hours, and floating holidays
Paid Parental Leave
Cell phone and mileage reimbursements
How to Apply
Send resume, portfolio and salary and job requirements to careers@resplendent.agency.
