We’re on the hunt for a PR Account Executive in Austin, Texas.
09-05-2024
Public Relations Account Executive
To apply for a position at Resplendent Agency, please follow the application instructions outlined at the bottom of this job posting. We review applications on a rolling basis and will contact you if your qualifications align with our requirements.
Resplendent Agency is a dynamic, results-driven public relations firm specializing in the hospitality industry. We create impactful campaigns that generate media attention, elevate brand reputation, and drive business growth for our clients. Our dedicated team of PR and social media professionals collaborates with a diverse portfolio that includes travel and tourism brands, food and beverage companies, restaurants, culinary events, CPGs, and hospitality establishments. We excel at developing and executing strategic communication strategies tailored to the unique needs of our clients.
Position Overview
Resplendent Agency is looking for a talented and experienced Account Executive with a strong background in the food and beverage industry, specifically in the Austin market. The ideal candidate will have exceptional media relations skills, an in-depth knowledge of local industry trends, and a proven track record of delivering successful PR results for clients in Austin. In this role, you will be responsible for executing client campaigns, building and maintaining media relationships, crafting compelling brand narratives, and providing strategic counsel to our clients. This is a unique opportunity to work with leading brands and contribute to their growth and success within Austin’s vibrant food and beverage scene.
Responsibilities
Client Management:
Serve as one of the primary points of contact for assigned clients, building strong relationships and understanding their unique goals, target audience, and brand identity.
Assist in developing and implementing comprehensive PR strategies and campaigns that align with client objectives and drive measurable results.
Conduct regular client meetings and communications, providing updates, strategic recommendations, and fostering collaborative partnerships.
Monitor industry trends, competitor activities, and market insights to identify opportunities for client growth and differentiation.
Manage and delegate tasks to junior team members on your accounts.
Media Relations:
Cultivate and maintain relationships with key journalists, food writers, bloggers, influencers, and industry experts within the food and beverage sector in Austin. You come with a Rolodex of Austin media and influencer contacts and have a deep understanding of local media outlets.
Assist in the development of press materials, including press releases and media alerts.
Craft and pitch compelling story angles, press releases, media alerts, and exclusive opportunities to secure positive media coverage across print, digital, and broadcast platforms.
Coordinate media interviews, product launches, media tastings, and industry events to maximize media exposure and brand visibility.
Monitor media coverage and provide regular reports to clients, highlighting key messages, sentiment analysis, and competitive positioning.
Content Development:
Develop engaging and persuasive written materials, including press releases, media kits, fact sheets, brand narratives, key messages, and long-term PR and marketing strategies. In short, you are an excellent PR writer.
Collaborate with clients and internal teams to identify and create compelling content that showcases brand stories, product launches, and industry thought leadership.
Ensure consistency in brand messaging across various platforms, including social media, websites, newsletters, and promotional materials.
Contribute to the development of creative and innovative PR initiatives, such as influencer partnerships, community engagement, and brand partnerships.
Team Leadership and Collaboration:
Provide guidance and task delegation to junior team members, fostering their professional growth and development.
Collaborate with internal teams, including the social media department, to ensure seamless execution of integrated PR campaigns.
Participate in brainstorming sessions, contributing innovative ideas and strategic insights to enhance client campaigns.
Qualifications
Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
Minimum of 2 years of experience in public relations within the food and beverage industry or related sectors in Austin, TX.
Strong understanding of the food and beverage industry, including industry trends, key influencers, and media landscape.
Proven track record of executing successful PR campaigns that generated media coverage and brand awareness in Austin, TX.
Excellent written and verbal communication skills, with the ability to craft compelling narratives and pitch stories effectively.
Extensive network and proven track record of Austin media contacts within the food and beverage industry, including journalists, bloggers, and influencers.
Ability to execute campaigns for multiple clients concurrently.
Important Information
You must live in Austin at the time of application. While we operate on a hybrid office model, this position requires in-person client relations and networking.
You have reliable transportation.
A Bachelor’s Degree in PR and Communications is strongly preferred.
Two or more years of experience at an agency, preferably in the hospitality industry.
Some night and weekend work is required.
This is a full-time position
Team Culture: We’re all about values. Here are ours:
Autonomy with results: We respect everyone’s time, own our work and are solution-driven.
Stop. Collaborate and Listen: We are dependable and work toward a common goal with integrity.
Adaptable and Nimble: We embrace change. We practice flexibility with clients and each other (with an open mind.)
Have Perspective: Our attitudes reflect the work we do. We take the work seriously, but we aren’t curing cancer!
Our belief: We dedicate our time, talent and reach to amplify voices. Beyond our portfolio of client work, we also champion causes that speak to our core values. As a company we believe feminism is for everyone, Black lives matter, LGBTQIA Rights are Human Rights, Mental Health is important, no one should go hungry, and everyone should have equal access to vote. If you feel the same, this is the right place for you.
Perks & Benefits
Hybrid office style
Medical, Vision, Dental and Life Insurance
Supplemental Insurance: short and long-term disability, etc.
Generous PTO policy with additional mental health days, community service hours and floating holidays
Paid Parental Leave
Cell phone reimbursements
Retirement planning with company matching
Generous WFAnywhere Policy
Apply
Please send resume, cover letter, portfolio, and salary and job requirements to [email protected].
