Public Relations Senior Account Executive
Austin, Texas
Resplendent Agency
Company Overview
We are a dynamic and results-driven public relations agency specializing in the hospitality industry. We strive to create impactful campaigns that generate media buzz, enhance brand reputation, and drive business growth for our clients. With a dedicated team of PR and social media professionals, we work with a diverse portfolio of travel and tourism, food and beverage brands, restaurants, culinary events, CPGs, and hospitality establishments to develop and implement strategic communication strategies.
Position Overview
We are seeking a talented and experienced Senior Account Executive with a strong background in the food and beverage sector. The ideal candidate will possess exceptional media relations skills, a deep understanding of industry trends, and a proven track record of delivering successful PR campaigns. As a Senior Account Executive, you will play a vital role in managing client accounts, fostering media relationships, crafting compelling narratives, and providing strategic counsel to both clients and junior team members. This position offers an exciting opportunity to work with renowned brands and contribute to their growth and success.
Responsibilities
Client Management:
- Serve as the primary point of contact for assigned clients, building strong relationships and understanding their unique goals, target audience, and brand identity.
- Develop and implement comprehensive PR strategies and campaigns that align with client objectives and drive measurable results.
- Conduct regular client meetings and communications, providing updates, strategic recommendations, and fostering collaborative partnerships.
- Monitor industry trends, competitor activities, and market insights to identify opportunities for client growth and differentiation.
- Manage and delegate tasks to jr. team members
Media Relations:
- Cultivate and maintain relationships with key journalists, food writers, bloggers, influencers, and industry experts within the food and beverage sector at a local and national level.
- Craft and pitch compelling story angles, press releases, media alerts, and exclusive opportunities to secure positive media coverage across print, digital, and broadcast platforms.
- Coordinate media interviews, product launches, media tastings, and industry events to maximize media exposure and brand visibility.
- Monitor media coverage and provide regular reports to clients, highlighting key messages, sentiment analysis, and competitive positioning.
Content Development:
- Develop engaging and persuasive written materials, including press releases, media kits, fact sheets, brand narratives, key messages and long-term PR and marketing strategies.
- Collaborate with clients and internal teams to identify and create compelling content that showcases brand stories, product launches, and industry thought leadership.
- Ensure consistency in brand messaging across various platforms, including social media, websites, newsletters, and promotional materials.
- Contribute to the development of creative and innovative PR initiatives, such as influencer partnerships, community engagement, and brand partnerships.
Team Leadership and Collaboration:
- Provide mentorship, guidance, and support to junior team members, fostering their professional growth and development.
- Collaborate with internal teams, including social media department to ensure seamless execution of integrated PR campaigns.
- Participate in brainstorming sessions, contributing innovative ideas and strategic insights to enhance client campaigns.
Qualifications:
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- Minimum of 3 years of experience in public relations within the food and beverage industry or related sectors.
- Strong understanding of the food and beverage industry, including industry trends, key influencers, and media landscape.
- Proven track record of planning and executing successful PR campaigns that generated media coverage and brand awareness.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and pitch stories effectively.
- Extensive network and proven track record of national media contacts within the food and beverage industry, including journalists, bloggers, and influencers.
- Ability to manage multiple clients.
Location:
- You must live in Austin at the time of application. While we operate on a hybrid office model, this position requires in-person client relations and networking.
Team Culture: We’re all about values. Here are ours:
- Autonomy with results: We respect everyone’s time, own our work and are solution-driven.
- Stop. Collaborate and Listen: We are dependable and work toward a common goal with integrity.
- Adaptable and Nimble: We embrace change. We practice flexibility with clients and each other (with an open mind.)
- Have Perspective: Our attitudes reflect the work we do. We take the work seriously, but we aren’t curing cancer!
- Our belief: We dedicate our time, talent and reach to amplify voices. Beyond our portfolio of client work, we also champion causes that speak to our core values. As a company we believe feminism is for everyone, Black lives matter, LGBTQIA Rights are Human Rights, Mental Health is important, no one should go hungry, and everyone should have equal access to vote. If you feel the same, this is the right place for you.
Perks & Benefits
- Hybrid Office style
- Medical, Vision, Dental and Life Insurance
- Supplemental Insurance: short and long-term disability, etc.
- Generous PTO policy with additional mental health days, community service hours and floating holidays
- Paid Parental Leave
- Cell phone reimbursements
- Generous WFAnywhere Policy
Apply
If this sounds like the place for you, we’d love to have you. Please send resume, cover letter, portfolio, and salary and job requirements to [email protected].
