3 CPG Brands that are Crushing It With Holiday Marketing Campaigns

It’s no secret that November and December are the busiest months for marketers – but they’re also the most fun! Especially in the consumer packaged goods industry, the opportunities for unique spins on festive campaigns are endless. As big fans of personalized CPG branding, nothing catches our eye more than beautiful social media campaigns. We’re excited to highlight three companies that are constantly creating festive social content straight out of a winter wonderland. From fun social media campaigns to beautiful Christmas graphics, we can’t get enough of these brands!

We’re so obsessed with Poppi’s fun graphics and playful copy, so we couldn’t resist the opportunity to appreciate the content they’ve created to promote their seasonal Cranberry Fizz flavor! Our entire office is addicted to this flavor, and for good reason. By sharing customer testimonials (after all, what shows better brand loyalty than quotes such as “I will literally pay you to bring back Cranberry Fizz” & “If Cran Fizz comes back, I’ll pass out?”) and tapping into current beverage trends (aka the frozen gummy bear trend seen round the world), Poppi’s successfully generated nonstop buzz around their newest prebiotic soda flavor. One visit to their website, and you’ll instantly be enamored with their retro holiday graphics – we know we are!

Calming and cozy, but with a touch of whimsy and spunk, Chamberlain Coffee’s holiday content stays true to its core branding while leveraging the nostalgic magic of the holiday season. Its beautiful coffee pours, festive flatlays, and curated graphics are nothing short of perfect – but we expect nothing less from the queen of social media herself. (We could go on and on about Emma Chamberlain’s social influence… but that’s a blog post for another time.)

When promoting a household product as classic as olive oil, it can be challenging to come up with clever ways to put a festive spin on holiday content, but Graza manages to kill it every. single. time. Not only is their holiday content perfectly quirky while also featuring some of the most beautiful tablescapes we’ve ever seen (we need these pull-apart dinner rolls now… HELLO), but Graza also knows how to capitalize on Thanksgiving. They embrace the entire holiday season, not just the run-up to Christmas. Graza spotlights Thanksgiving with stunning recipes and partnerships like their “Grazagiving” popup and their epic “Great Big Friendsgiving Pizza Party in New York. These collaborations are great for creating mutually beneficial promotions with other brands (much like we’re doing with Pecana!). They’re also the perfect opportunity to host experiential marketing events that are perfect environments for beautiful user-generated content.

Cheers to the holiday season! If you see us stocking up on these brands for everyone on our lists this year… now you know why.

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Brooke B.

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