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From CPGs to restaurants, bars and hotels—here’s how to align your brand with this year’s biggest travel shifts.
The world of travel is constantly evolving, and 2025 is shaping up to be a year of exciting shifts in how people explore. From AI-powered itineraries to eco-conscious getaways, brands that align with these trends can tap into engaged audiences looking for unique, meaningful experiences. Whether you’re in the travel industry or not, these trends can inspire fresh ways to connect with consumers.
Gone are the days of one-size-fits-all vacations. Travelers now expect personalized experiences tailored to their interests, thanks to AI and big data. Brands that offer customization—whether through personalized recommendations, curated experiences or exclusive offers—will stand out. [Via BBC]
How to apply it: If you’re a hotel, leverage AI to personalize guest experiences. If you’re a restaurant, consider offering secret menus or exclusive dining experiences based on customer preferences.
Travelers are prioritizing sustainability more than ever, choosing eco-friendly hotels, carbon-neutral flights and destinations that promote conservation. Brands embracing sustainable practices will attract conscious consumers. [Via Conde Nast]
How to apply it: Restaurants can emphasize locally sourced ingredients, CPG brands can highlight sustainable packaging, and hotels can market their eco-friendly initiatives.
Movies and TV shows are shaping travel decisions, with fans flocking to destinations featured in their favorite films. This pop culture-driven travel trend presents an opportunity for brands to engage audiences through entertainment tie-ins.
How to apply it: Bars and restaurants can create themed menus inspired by trending shows, hotels can offer “stay like your favorite character” packages, and CPG brands can collaborate on limited-edition products.
With remote work still on the rise, destinations catering to digital nomads are thriving. High-speed internet, co-working spaces, and extended-stay options are becoming essentials for cities looking to attract long-term visitors.
How to apply it: Hotels and restaurants can offer coworking-friendly amenities, while CPG brands can cater to remote workers with products designed for flexibility and convenience.
Travel is no longer just about sightseeing; it’s about self-improvement. From silent retreats to fitness-focused getaways, wellness travel is booming.
How to apply it: Bars and restaurants can introduce wellness-focused offerings (think functional cocktails or superfood-packed menus), while hotels can incorporate mindfulness experiences like guided meditation or yoga retreats.
Getaways designed for pure tranquility are gaining momentum as travelers seek relief from modern noise and digital overload. The future of travel is about tuning out the chaos and embracing true serenity. Looking for a destination like this? Our pick is Bath County, Virginia. Nestled in the western mountains of Virginia, you’ll find healing waters, tranquil views and you won’t see a single stoplight anywhere in the county.
Even if your brand isn’t in the travel space, these trends present opportunities to align with consumer interests. Whether it’s through sustainability efforts, pop culture tie-ins or catering to digital nomads, staying in sync with travel trends helps brands stay relevant in 2025. And for those looking to expand into the travel space, now is the time to strategize and carve out a presence in this ever-growing industry.
By understanding where travel is headed, brands can position themselves at the intersection of adventure, culture and commerce—whether they’re welcoming travelers directly or simply riding the wave of these global shifts.
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