How To: Do SXSW Like an Austin Local

1. Plan Your Schedule, But Stay Flexible

The official SXSW schedule is packed with panels, keynotes, screenings and concerts. Bookmark your must-sees, but leave room for spontaneity—you never know when you’ll stumble upon a surprise performance or an invite-only event.

2. Badge or No Badge?

Badges give you access to official SXSW events, but there are tons of free events, brand activations and pop-ups happening all over Austin. Keep an eye on social media for wristband giveaways and RSVP-only parties. Check out some of the top unofficial events happening around town:

SHE Media Co-Lab @ SXSW 2025 (March 7-8)
Capital Factory House 2025 (March 7-8)
Coca-Cola’s Sips & Sounds Music Festival (March 7-8)
Midwest House 2025 (March 7)
Create & Cultivate Supper Club (March 8)
La French Touch Rendez-Vous (March 8)

3. Download the SXSW App

This app is your best friend for navigating schedules, event locations and last-minute changes. Plus, it’s a great way to network with fellow attendees.

4. Network, Network, Network

SXSW is a hub for creatives, entrepreneurs and industry leaders. Have your LinkedIn or digital business card ready, and don’t be shy about introducing yourself—you never know who you’ll meet.

5. Wear Comfortable Shoes

You’ll be walking (a lot). Austin’s weather in March is unpredictable, so bring layers and prepare for anything from sunny skies to unexpected rain.

6. Eat Like a Local

Don’t settle for chain restaurants—Austin’s food scene is legendary. Whether you’re grabbing a quick bite between sessions or looking for a sit-down meal, here are some top spots near the action:

ONETACO. (Downtown) – Authentic Mexican street-style tacos, perfect for a quick and delicious bite between events.
Perry’s Steakhouse (Downtown) – A polished yet vibrant spot for a pre-premiere dinner or post-screening cocktail.
Codependent Coffee + Cocktails (Downtown) – Start your day with coffee or drop by for a midday espresso martini.
Industry (East Austin) – Great indoor/outdoor seating with queso, wings, and craft cocktails.
Tómalo Grill (Rainey Street) – Fresh tacos and margaritas right in the heart of SXSW nightlife.
Uncle Nicky’s (South Lamar) – Italian café vibes with Aperitivo Hour and SXSW survival kits.
The Original Black’s Barbecue (Guadalupe) – Legendary Texas BBQ, no long lines required.
Hoboken Pie (Downtown) – Late-night, hand-tossed pizza open until 2:30 a.m.

7. Stay Hydrated & Take Breaks

Between all the walking, networking and late nights, it’s easy to burn out. Keep a refillable water bottle with you + find a quiet spot to recharge when needed!

8. Follow SXSW & Local Creators on Social Media

Twitter, Instagram and TikTok will keep you updated on pop-up events, secret shows and last-minute invites. Follow @SXSW + Austin-based influencers for real-time tips. We also recommend following @RSVPATX and @TheDirtyTeam [brought to you by @WhenWhereWhatAustin!]

9. Get Around Like a Pro

Rideshares surge like crazy during SXSW, so plan ahead. Rent a scooter, use Austin’s MetroRapid bus or bike around downtown to save time (and money).

10. Need a Break? Escape the Festival Crowds

If you need a breather, check out these spots just outside the SXSW madness:

Cork & Barrel (Round Rock) – An authentic Irish pub with craft beers and live music.
Tancho Sushi (Southwest Parkway) – Omakase-style sushi in under an hour, perfect for a quick yet elevated meal.
Lee’s Kitchen + Cocktails (Westlake) – Vietnamese cuisine with refreshing cocktails and a relaxed patio.
The Original Black’s Barbecue (Lockhart) – Take a BBQ road trip to the heart of Texas barbecue country.
Canyon Grille (Lakeway) – Scenic Hill Country views and craft cocktails away from the downtown chaos.

11. Most Importantly—Have Fun!

SXSW is a one-of-a-kind experience. Soak it all in, explore beyond the festival and embrace the chaos. See you in Austin!

For the latest updates and official announcements, visit SXSW’s website. Need more SXSW tips? DM us on Instagram for insider recommendations!

– Skyler M.