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Explore how Taylor Swift’s influence on the NFL highlights the growing power of influencer marketing, why public figures are an integral part of brand strategies in 2025 and how businesses of all sizes can leverage influencers to boost engagement and grow their fanbase.
With the Super Bowl around the corner, all eyes are on the big game—and let’s be real, everyone is expecting some major cultural moments. And by cultural moments, we mean 100+ different shots of Taylor Swift, Taylor Swift with friends, Taylor Swift with Travis Kelce, etc, etc.
When we look back at the NFL’s recent season, one thing has been crystal clear: the Taylor Swift Effect is real. No one could have predicted the way Swift’s appearances at Chiefs’ games would completely shift the dynamic of NFL fandom. It all started with a simple appearance in 2023—Swift in a cute outfit, cheering on Travis Kelce—and then, boom. The internet lost its mind… in a good and bad way. But as we professionals say, all press is good press! So, Taylor Swift lover or not, the NFL benefitted from her presence.
What’s even more impressive? That 6-7% fan growth, particularly among women and girls, can be directly linked to Swift’s presence. According to Chiefs president Mark Donovan, this surge can be directly attributed to Swift’s authenticity and influence. (Read more on the Chiefs’ fanbase growth here).
She’s not just a celebrity sitting in the stands; she’s become a real fan, one who brings attention, excitement and a personal connection that transcends the screen. That’s a powerful marketing tool in itself, and it’s a prime example of how public figures can create tangible shifts in brand demographics and engagement.
In today’s digital landscape, traditional advertising just doesn’t have the same pull it used to. People are looking for authentic, personal connections with brands, and influencers provide exactly that. Influencer marketing, at its core, is all about collaborating with individuals who have the power to sway their dedicated audiences. These influencers are experts in their niche—whether it’s sports, beauty, fashion or even food—and their recommendations carry weight.
What makes influencer marketing so powerful? Influencers have built trust with their communities, and their followers often see them as more relatable than traditional celebrities. This kind of trust is incredibly valuable when it comes to brand promotion. And here’s the kicker: it works across all industries. From small businesses to massive global entities, influencer marketing helps brands break through the noise of online content and foster real, meaningful connections with consumers.
Now, let’s talk about the Super Bowl. If there’s ever been a moment where the power of influencers and public figures will be fully on display, it’s this iconic game. The NFL, with all its history and tradition, knows the value of keeping fans engaged. And in 2024, that engagement has been partially driven by Taylor Swift. Every time she steps out in support of Kelce, the Chiefs, and the NFL, her presence brings unprecedented visibility. Her reach is massive, and that kind of influence can’t be ignored—especially as the NFL embraces the growing trend of digital and social media engagement. TikTok videos, Instagram shout-outs and celebrity moments will undoubtedly dominate the conversation leading up to the big game.
But here’s the thing—this isn’t just a trend for the NFL or global brands. The truth is, influencer marketing is here to stay, and it’s accessible for businesses of all sizes. Whether you’re a small shop or a large corporation, leveraging influencers to boost your brand’s reach and awareness is a game-changer. The NFL has already leaned into this reality, using Swift’s massive influence to grow their fanbase and create buzz for their events. Just look at these TikToks that really piss some insecure men off:
If a powerhouse like the NFL is using influencer marketing to fuel its growth, it’s pretty clear that no brand is too big or small to tap into this strategy.
While influencer marketing may seem like an optional strategy for some, it’s becoming increasingly integral to brands of all sizes. According to GRIN, influencer marketing helps brands amplify visibility, foster trust and drive conversions—benefits that make it a powerful tool for any modern business. The way people consume media has changed, and traditional advertising no longer holds the same weight. Public figures, influencers and content creators have a direct line to millions of followers who trust them, engage with them and are influenced by their recommendations.
Whether you’re a small local business or a global enterprise, influencers have the power to increase brand awareness, drive conversations and even boost conversions. The best part? The content influencers create often feels more authentic and relatable than an ad, which builds trust and loyalty in ways traditional marketing can’t.
As we head into the Super Bowl season—and beyond—it’s clear that influencers and public figures are an integral part of any marketing strategy. And if a giant like the NFL can harness this power, it’s time for every brand to get on board! Are you thinking “well how the heck do I apply this to my brand?” We’ve got the answers, just a click away. Contact us today!
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