Meta Business Manager

Let’s Break It Down

Not sure where to start with managing your Instagram and Facebook accounts? We are breaking down how to manage your accounts through Meta Business Manager! 

While Meta, the parent company of Facebook and Instagram, is constantly evolving, there is one thing that we consistently use to manage these platforms – Meta Business Manger. If you’re managing multiple accounts, running ads or just getting started on social media, you’ll want to listen up. Join us, as we break down how to manage accounts in this tool.

What Is Meta Business Manager?

Meta Business Manager, formerly known as Facebook Business Manager, is a comprehensive platform designed to streamline and optimize social media account management for Instagram and Facebook. It empowers businesses to control multiple accounts, access advanced advertising features, collaborate with teams, and gain valuable insights into their social media campaigns.

Why You Should Use Meta Business Manager

• Centralized Control and Organization: Managing multiple client social media accounts can quickly become overwhelming without a centralized platform. Because Meta Business Manager allows you to seamlessly manage and organize client accounts in one place, you can eliminate the need to constantly switch between profiles. This efficiency not only saves time, but also minimizes the risk of errors and ensures a consistent brand presence.
• Enhanced Collaboration: Meta Business Manager facilitates collaboration by enabling teams to work together on campaigns. Therefore, you can grant access to team members and assign specific roles and permissions, ensuring that everyone is on the same page. This level of collaboration enhances communication, creativity, and ultimately, the quality of content and campaigns.
• Advanced Advertising Capabilities: Effective social media marketing often involves targeted advertising. Meta Business Manager offers robust advertising features. This allows you to create and manage ad campaigns with precision. From defining audience demographics to setting budgets and monitoring performance, you gain the tools needed to optimize ad spend and drive tangible results.

How To Get Started:

If you are an agency or business managing multiple accounts, your clients can add you as an agency partner which will provide all the access you need to manage their Pages, messages and ads. As an agency, we request access to every client through our Meta Business Manager when onboarding accounts. Here are the steps for what you need to do in order to get started managing your client accounts with Meta Business Manager:

1. Create a Meta Business Manager account from your Agency’s Facebook Page 
2. Add your social media team to your Agency’s Business Suite 
3. Request your client’s Pages through Meta Business Suite 
4. Assign your team access to client pages 
5. Dive in!

Have questions about running your social media accounts through Meta Business Suite? Contact our team of social media experts at [email protected].

– Jacqueline F.