This is Public Relations’ Biggest Misconception

To fully understand engaging in a public relations partnership, it’s important to know the basics first.


Do I need a publicist? Is public relations the same as marketing? I took a public relations class in college…can I handle this in house? — Many companies and individuals are finding themselves looking further into hiring a public relations professional to add to their team. They know what they think they need, but at the end of the day, there are still a few misconceptions on what a publicist can actually bring to the table. This can get complicated when trying to find the right agency or individual to represent your business. By fully understanding what public relations is and how it can help your establishment, expectations are properly set and therefore success is more achievable. 

​​The biggest misconception about public relations is that it is solely about “spin” or manipulating the media to present a positive image of an organization or individual, even if it is not deserved. While managing a positive image is certainly a goal of PR, it is not the only one, nor is it achieved through deceitful tactics.

Public relations is a strategic communication process that aims to build and maintain mutually beneficial relationships between an organization and its various stakeholders – this can include your customers, employees, investors, regulators, and the public. PR professionals use a variety of tactics to achieve this, including media relations, crisis management, event planning, social media and content creation. 

While PR is also often seen as a tool for large corporations, it is just as important for small businesses, non-profit organizations, and individuals. Effective PR can help organizations of all sizes build trust, establish credibility and create a positive reputation in their communities.

Understanding the power of PR is important so that realistic goals can be set between you and your public relations agency. You are only as strong as your strongest connection – and that’s where we come in! Want to learn more about the media relationships we have worked years to foster? Let’s connect!

– Alexa G.

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