Maaribu Cafe is a coffee shop in Austin, Texas, created as an extension of the beloved home and lifestyle brand, Maaribu Home. The cafe blends the brand’s signature eye for aesthetic with an inviting, sun-drenched space for coffee, pastries, and connection. Known for its gluten-free menu and serene ambiance, it brings an intentional, elevated experience to everyday rituals, whether it’s a morning matcha, weekend pastry run, or afternoon catch-up with friends. As part of the larger Maaribu ecosystem, the cafe continues to expand its community footprint while offering an approachable take on beautiful living.
As Maaribu expanded its brand to include a standalone cafe concept, they needed a distinct and cohesive digital presence to match. With the original home and lifestyle brand already established, our challenge was to build Maaribu Cafe’s identity from scratch, launching new social accounts, creating unique content streams, and ensuring both sides of the brand maintained their own voice, aesthetic, and following.
We launched dedicated Instagram and TikTok profiles for Maaribu Cafe, tailored with a distinct brand voice and visual identity. Our team produced monthly content shoots to capture fresh visuals, from lattes to pastry drops, alongside trending reels, graphics, and TikToks designed to boost discoverability and drive local engagement.
We also coordinated influencer visits to help amplify awareness and foot traffic during key moments like the cafe’s move into a new kitchen space and menu expansions.
