A local 501(c)(3) nonprofit, E4 Youth is dedicated to helping underserved and BIPOC students learn about and pursue creative careers through hands-on training, mentorship programs and exposure to real-world opportunities with dedicated community partners. Their programs aim to Engage, Empower, Educate and Employ thousands of high school and college students in Central Texas.
Like many grassroots and small nonprofit organizations, E4 Youth was struggling to gain awareness and support within the Central Texas community. They engaged with Resplendent to secure meaningful press and recognition as well as to highlight their community sponsors to bring more potential donors into the fold.
To help raise awareness about E4 Youth, Resplendent kicked off a pro bono local public relations campaign to secure meaningful press coverage and help the nonprofit engage with the communities they serve. Resplendent also highlighted the various programs and services available through E4 Youth, such as its Creative Leadership Academy, the Austin Digital Heritage Project, and What Once Was – a digital collaboration between E4 Youth, Six Square, Zpryme and art director Harper Biewen that launched at SXSW in 2022.