Colton House was established with the intention of celebrating the distinctive Texan essence, aiming to provide our guests with an opportunity to immerse themselves in the qualities of independence, aesthetics, and demeanor that define the state. The architectural layout of Colton House was conceived to offer an expansive and exclusive residence catering to adventurers, families, and individuals seeking a distinct departure from conventional hotel stays. Colton House wants to be a home away from home in the heart of Austin, Texas.
Colton House Hotel opened quietly on one of the most well-known streets in Austin, Texas – but just slightly off the beaten path. So we created a PR strategy that would not only build awareness within the community but also position Colton House as a destination for neighboring drive markets across Texas.
Resplendent applied traditional PR tactics to the hotel’s campaign, capitalizing on the hotel’s many amenities – expertly designed rooms with bespoke furnishings and decor, Texas-sized suites with short- and long-term stay options, its on-site coffee and cocktail bar and its proximity to downtown.
Our campaign led us to secure high-quality stories that are perfectly in line with what Colton House Hotel has to offer. Along with coverage in top Texas outlets like Austin Monthly and statewide subsidiaries of CultureMap, our team has also secured destination pieces in Thrillist and AFAR (syndicated on MSN). We also nominated Colton House for Good Housekeeping’s first-ever Family Travel Awards, earning them a spot on the 2023 destinations list.
