Our offices were built on the notion that there is always a better way. The work for our clients implores consistency, follow through and evolution. We practice what we preach.
Autonomy with Results: We respect everyone’s time, own our work and are solution-driven.
Stop. Collaborate and Listen: We are dependable and work toward a common goal with integrity.
Adaptable and Nimble: We embrace Change. We practice flexibility with clients and each other [with an open mind].
Have Perspective: Our attitudes reflect the work we do. We take the work seriously, but we aren’t curing cancer [also F cancer].
We dedicate our time, talent and reach to amplify voices. Beyond our portfolio of client work, we also champion causes that speak to our core values. As a company we believe feminism is for everyone, Black lives matter, LGBTQIA Rights are Human Rights, Mental Health is important, no one should go hungry, and everyone should have equal access to vote.
Title: CEO
Likes: Shibas, Murder Mysteries, the Perfect Gin Martini
Makes: A killer baked potato bar, an adept conversationalist and an even better trivia teammate
Ali earned her early hospitality stripes working in restaurants in the suburbs of Chicago before landing at the Four Seasons while attending the University of Miami. Post-college, she serendipitously picked Austin as one of seven cities in a hat and promptly moved in 2007. As hospitality is the bulk of her experience, she has developed an agency where customer service is at the core. What’s important to her, in addition to the client experience, is developing a team and company culture that lets talent thrive. Her behind-the-scenes talents lie in keeping us insured and the lights on. She says boring, we say crucial.
Title: Vice President & Head of Virginia Office
Likes: cats, a meal made entirely of appetizers, a solid dive bar
Makes: too many Seinfeld references, subpar pottery, an incredible road trip partner
As a self-proclaimed hospitality addict, Melissa worked front of house throughout Richmond and Austin before landing in hospitality PR. After graduating from VCU, she moved to Austin in 2014 where she started interning at Resplendent Agency, and over the years, has created and overseen PR and social media campaigns for local and national F&B concepts. Her campaign management skills cover everything from consumer packaged goods to wine and spirits to restaurant openings. Melissa moved back to Richmond in 2021 to grow Resplendent’s east coast office and manages campaigns in both Austin and Richmond.
Our offices were built on the notion that there is always a better way. The work for our clients implores consistency, follow through and evolution. We practice what we preach.
