Created in 2021 by BikeNWA and NWA Trailblazers, with their partner and adopted initiative Bike.POC, Critical Mass Summit is a two-day experience designed to connect and unite underrepresented populations in the cycling, active transportation and social change spaces.
Focused on Northwest Arkansas and surrounding areas, the summit is intentionally focused on women who normally don’t have the ability to participate in conversations and decision-making around active transportation.
The summit is open to women with all levels of cycling experience and those who are both interested and passionate about social change, non-profits, community groups, grassroots organizations within their community, and diversifying the cycling and active transportation movement.
Critical Mass Summit sought out help from Resplendent to better define their brand, their values, and grow the community’s awareness of the two-day event through our customized public relations, marketing, and social media campaigns.
By employing traditional PR tactics, strategic community relations and engaging social media content, Resplendent exceeded its campaign’s goals after we announced the Critical Mass Summit.
This campaign yielded the highest coverage ever achieved for a BikeNWA campaign or event. The team received an overwhelming response from attendees, sponsors and community members.